Hey Beauty Lovers! In this new series Gimmick or Winner, I will be testing products that are very unusual. I will be determining if they are just a gimmick or are actual a winner. I hope you enjoy this series and have fun reading these posts.

Up next is…Curaprox Black Is White Toothpaste. Black is White toothpaste is a black colored toothpaste that contains activated charcoal to whiten teeth. I have never seen a black toothpaste before! This product actually looks black on your teeth too (see pictures below). I can’t wait to see if this is a gimmick or a winner. Keep reading to find out.




Image Source: Curaprox

Black Is White activated charcoal whitening toothpaste removes discoloration using activated charcoal without abrading or bleaching – all while boosting oral health.

Facts about the product:

  • Made in Switzerland, Extremely popular throughout Europe
  • Strengthens oral health – enzymes protect against tooth decay and support the salivary functions.
  • Completely Natural
  • Can be used as a regular toothpaste without any limitations.

You are also suppose to be able to drink orange juice after brushing and the juice will taste like normal orange juice.


I have never heard of a black charcoal toothpaste before. Apparently, it is very popular in Europe. I couldn’t wait to test it because the packaging was gorgeous and the toothpaste is literally BLACK! There were flecks of beautiful blue shimmer throughout the toothpaste as well. I believe these are suppose to reflect on the teeth and give a whitening effect.

The toothpaste is just as thick as normal toothpaste and had a nice minty scent. It comes out easily and I really loved the toothbrush. The toothbrush is really soft and feels great on the teeth. This toothbrush would work well for sensitive teeth too.

Now for the toothpaste! It looks so scary in the mouth…like someone with really, really bad tooth decay. I had a blast making faces at myself in the mirror. I seriously was laughing so hard as I brushed my teeth. The black goes away as you continue brushing and rinsing. The mint is very strong which I actually enjoyed. However, it doesn’t linger in the mouth very long. My breath smelled very nice after using this toothpaste. This toothpaste is just so fun.

I did notice my teeth looked a little whiter after using this toothpaste just one time. My teeth also felt very smooth and clean. This toothpaste made my teeth feel much more smooth than a regular toothpaste. I couldn’t stop rubbing my tongue on my teeth to feel how clean they were.

I was even more impressed that you really can drink orange juice right after brushing your teeth. The orange juice literally tasted like normal orange juice (not that sour bitter taste you usually get after brushing your teeth). It was so weird and so cool at the same time. I really didn’t believe this claim at all. However, I was completely wrong.

This product is definitely a WINNER in my book. The claims are all true. I really could use it just like a normal toothpaste, orange juice tasted like normal orange juice, and my teeth did look whiter. I can’t wait to continue using it and see if it whitens my teeth overtime. It is fairly pricey for a toothpaste, but it is suppose to be much better for you. If it really does whiten teeth safely overtime, it is worth the price. The best part is…this toothpaste is just so darn fun to use. I love it!



Black is White Toothpaste is available for $29.99 HERE


Disclaimer: I was sent this product for review from Curaprox. These are my honest thoughts & opinions. I did not receive any compensation, just the product to try. 

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